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As OmniMesh makes strides to reimagine the content delivery sector that is dominated by giant incumbents operating capital-intensive infrastructure, we are sometimes asked how we can succeed in this competitive environment.

It’s a fair question. The answer is, frankly, simple, and is based on a successful strategy that continues to resonate in all types of industries and marketplaces. We are not about developing a technology, and then throw it over the fence and hope it solves a problem.  Instead, our approach is about leveraging innovative technologies that have been proven in adjacent markets, and then intelligently re-deploy them to satisfy the evolving needs of content producers and service providers. It’s a model that has worked well in transportation with Uber, hospitality with Airbnb, and countless other businesses that have redefined service delivery. This is the foundational principle for OmniMesh.

We can develop our business in this manner for a couple of key reasons. First, OmniMesh uses proven military-based mesh technology that provides superior reliability, scalability and security. For service providers and content creators, these attributes are critical. Our customers must have confidence that each service request will be fulfilled, and that every transaction and all subscriber personal details are fully secure. OmniMesh technology is battle tested, and has performed flawlessly in many environments. It’s perfectly suited to satisfy the sophisticated requirements of the content delivery sector.

In addition to technology, OmniMesh’s business model also gives us a solid foundation for success. OmniMesh is a platform play, not a traditional ownership model. We don’t seek to own the infrastructure that will facilitate content delivery; instead our technology makes it possible to leverage network assets outside of our corporate structure. This creates a self-funding platform that reduces CAPEX and transaction costs for OmniMesh and everyone else on the network.

This is similar to the way Uber and the other platform companies in the world quickly built their brands and acquired customers. It’s not about owning capital intensive hardware or selling software licenses. Instead, it’s about utilizing the best available technology to bring together providers and consumers in a frictionless, secure environment.

Since the internet has transformed how business is done, platform companies have emerged and redefined entire industries—especially those with complex regulations, high closing costs for transactions, and rising consumer dissatisfaction with existing intermediaries. Today, most of the world’s biggest companies are platforms. They succeed by doing more or less the same thing: facilitating ownership and maintenance of company assets outside the company, off its balance sheet.

Microsoft doesn’t own billions of dollars’ worth of data; it provides the cloud infrastructure and licenses software that lets data move across servers owned by someone else. Amazon doesn’t own hardly any content or physical inventory; it provides the online marketplace and logistics network that facilitates delivery. And OmniMesh has no plans to own the world’s most valuable service delivery network. We provide the technology innovation and platform-as-a-service framework that are shared and scaled at whatever rate the market demands. Our network scales massively with very low CAPEX, and it significantly lowers the transaction costs for businesses and consumers in the industries we serve.

The underlying philosophy for OmniMesh has already been proven in other markets, and validated by research like that of Marshall Van Alstyne. Our strategy for success is built on these tenets: combine best-of-breed technology with distributed assets—outside company balance sheets—to deliver maximum impact and long-term value to content creators, services providers and consumers.